Want to learn about the state of sales in 2025? What’s the median sales win rate or average deal size? What are the most common challenges among SDRs? What’s the usage rate of AI tools among sales professionals? 

Keep reading as we’ve gathered answers to these questions with a curated list of 27 up-to-date sales statistics to know in 2025.

Click for a specific section:

• Sales Benchmarks
• Sales Call Statistics
• AI in Sales Statistics
• Sales Productivity Statistics
• Sales Challenges

Sales Benchmarks

1. One survey found that the average sales win rate is 21% ()
2. Less than 4 in 10 sales professionals claim their average sales win rate is at 51% or above ()
3. The median pipeline generated per sales development representative stands at $2.8 million ()
4. 30% of sales professionals indicate that they have seen a substantial increase in company annual revenue during the past year ()
5. 32% of sales professionals report that there has been a considerable rise in new customer acquisition over the past 12 months ()
6. Survey data reveals that nearly half (47%) of all deals are below $5,000 () 
7. 42% of sales professionals cite recurring sales as their most important revenue source, followed by up-sells, cross-sells (31%), and one-off sales (28%) () 
8. On average, a typical B2B buying group for a complex solution is made up of 5 to 11 decision-makers ()
9. 52% of sales professionals believe that B2B customers have increased their usage of self-service tools over the past year ()
10. 72% of B2B buyers conclude their transactions through channels led by sales representatives, in contrast to 28% who utilize digital-led channels to complete their transactions ()

Sales Call Statistics

11. The conversion rates for cold calls are particularly low, averaging approximately 2% ()
12. On average, a B2B sales development representative makes 40 calls a day ()
13. 37% of sales representatives consider phone calls to be the most effective channel for cold outreach, followed by reaching out on social media (30%) and contacting prospects via email (23%) () 

AI in Sales Statistics 

14. 81% of sales teams are making investments in artificial intelligence technologies ()
15. Sales teams that use AI tools are more likely to report revenue growth in the past 12 months compared to those who do not use any AI tools - 83% vs. 66% () 
16. 63% of sales leaders believe that the use of AI provides them with a competitive advantage over other businesses in their industry ()
17. 35% of sales professionals say they already use AI tools in their role ()
18. By 2028, it is forecasted that 60% of the work performed by B2B sellers will be executed by gen AI, a significant increase from under 5% in 2023 ()

Sales Productivity Statistics 

19. On average, sales representatives spend only 30% of their working time during a typical week on prospecting and customer meetings, while the rest is spent on admin tasks, internal meetings, generating quotes, and researching prospects () 
20. 67% of sales professionals said they were unlikely to meet their sales quotas in 2024 ()
21. B2B sellers that effectively integrate AI tools into their workflow are 3.7 times more likely to reach their sales quotas than those who do not use AI ()
22. 46% of sales representatives say it usually takes 3-5 conversations to generate a qualified opportunity ()

Sales Challenges

23.  54% of sales representatives feel that the process of selling has been more challenging this year than in the past ()
24.  28% of sales professionals state that the prolonged duration of the sales process is the primary reason prospects decide to abandon deals ()
25.  Nearly half (45%) of sales representatives report being overwhelmed by the number of tools included in their technology stack ()
26.  43% of sales leaders report that the duration of typical sales cycles has risen in the past year ()
27. 44% of millennials indicate that they would rather not engage with sales representatives during the B2B buying process ()